Sight Iris Studio partnered with Theory of Tea, a premium tea brand, to create a visual identity rooted in mindfulness, purity, nature, and flavor. The logo drew inspiration from the organic flow of steeping tea, blending delicate linework with a timeless aesthetic.

A soft, earthy color palette and elegant typography reinforced the brand’s dedication to purity and craftsmanship, evoking a sense of tranquility. Every detail was designed to create a serene yet sophisticated brand experience.

For the packaging, we used sustainable materials to highlight Theory of Tea’s commitment to nature. Each blend was housed in eco-friendly containers with minimal yet expressive illustrations showcasing the ingredients. Subtle embossing and matte finishes added a tactile, immersive quality. The result was a design that made every unboxing a ritual of presence and appreciation.