Sight Iris Studio collaborated with Cocoa Cabin, a seasonal hot cocoa truck, to craft a brand identity that embodied warmth, coziness, and an inviting atmosphere. The logo featured rustic yet refined typography paired with a subtle cabin-inspired emblem, evoking the nostalgia of winter retreats.

A classic red and white color palette captured the festive charm of the holiday season, reminiscent of candy canes and snowy landscapes. Every design element, from the hand-drawn illustrations to the textured packaging accents, reinforced the brand’s charm and seasonal appeal.

For the packaging, we focused on creating an experience that felt as delightful as the cocoa itself. Eco-friendly, kraft-textured cups with minimalist yet playful illustrations of marshmallows and cabins added a handcrafted touch. The result was a brand and packaging system that invited customers to embrace the magic of winter, one cup of cocoa at a time.